Brighton Designer Jewellery

Whether online or in-store, Jeremy Hoye aims to give you the ultimate shopping experience in contemporary jewellery. With the very latest in zoom technology, clear product shots allow you to get a really close look at our sparkling gems.

The Jeremy Hoye store opened in Brighton in 1994 and is recognised today as one of England's leading contemporary jewellers. All our stones are from reputable, ethical sources and every diamond is sold through the Kimberley Process.

Collections are launched throughout the year and we look to keep innovating, producing high quality, distinctive and unrivalled pieces including limited editions. Triffid is currently one of our best-sellers for those looking for a more untraditional and unusual engagement ring design. If you are interested in one-off pieces, Kustom is a completely unique collection made by Jeremy where no two designs are ever the same.

Jeremy has worked with many high street and corporate names including Diesel, Virgin Airlines, Jaeger, Daewoo, Porsche, O2, Grande Marnier, Heal's, Vauxhall and renowned couture designer Jenny Packham. He has collaborated with BMG records which saw his jewellery worn by chart-topping stars including Avril Lavigne, Sister Bliss, Faithless, Dido and Natasha Bedingfield. Latest celebrity clients include Holly Willoughby, Fearne Cotton, Edith Bowman and Katie Melua.

Contemporary jeweller Jeremy Hoye on Ship Street, Brighton, was upbeat. “We did see a slow down. But people are coming back. People are feeling more positive,” he says

His hand-made pieces range in price from £25 to £15,000 and they are still selling well, he says. His theory is that people want security in troubled times and this translates into more engagements, helping to maintain his volume of sales even if they overall value has dropped a little. Although the official marriage statistics run contrary to this theory – ‘I dos’ fell by 3.3pc in 2007 and were down a third on 1981 – Hoye is bucking the trend. “The gay and lesbian market is up for us. Our commitment rings are very popular with lesbians,” he says.

Hoye, 44, says he has sharpened his focus on the business, which is open seven days a week: “We have upped the ante, work harder. You can’t wait for the customers to walk through the door. We could do with a few more staff but we are not employing more people. And we are bringing out new ranges all the time and doing more online. Amazon have just approached us about opening a store.”

He does not think that all businesses in the area are adopting this proactive approach. “The shops that are closing down are the ones that we thought would go under anyway,” he says.

The Start Up

James Adams and his two business partners have set the challenges of their existing property ventures to one side and three weeks ago launched a sweet shop called Fizziwigg’s in the heart of Brighton’s tourist district.

“I thought there must be something that would work in the climate like this. I thought what sort of thing was going to be viable. It’s got to be something that’s small money; that gives a happy feeling. I saw there were several chocolate shops near here and they seemed to be doing well,” he says. Fizziwigg’s toffee crumble, bourbons and the Cornish fudge have proved early favourites with locals and tourists alike.

The partners have invested in the location, paying a higher rent than they could have secured if they had compromised with a secondary location. But Mr Adams is adamant they have made the right decision.

“It’s very, very reliant on footfall. At the weekends we are absolutely flat out. During the week it’s steady to quiet,” he says.